The 2015-2010 Dietary Guidelines for Americans were recently released by USDA and FDA and did not include any reference to sustainability practices and food taxes that were suggested by the Scientific Report, and were the subject of a House Ag Committee hearing back on Oct. 7 that many in the industry were bracing for.
Even so they are vitally important to food retailers as they are utilized in developing food, nutrition, and health policies and programs, as well as education materials designed for the public and for the nutrition education components of the government's food program, ultimately impacting SNAP and school lunch programs.
Some of the highlights:
The Guidelines suggest that some consumer groups, including teenage boys and men, reduce their intake of meats, poultry and eggs while increasing their vegetable intake. There was some criticism that this reduction is not large enough since it is smaller than the one recommended by an Advisory Committee.
And for the first time caffeine consumption (nearly 90% of the population consumers it daily) is addressed in the Guidelines. The Guidelines indicate 400 mg per day of caffeine is considered a moderate and safe part of dietary patterns for healthy adults -- .equivalent of about three cups of home-brewed coffee, or six 12 fl. oz. diet colas. The Guidelines do point out however that most Americans consumer well below those amount.
So be aware of what this might mean in the future and take a look at the Guidelines at http://health.gov/dietaryguidelines/2015. Look for an upcoming webinar from The Food Institute on this topic.
And don't forget to sign up with The Food Institute at a special discounted rate at https://www.foodinstitute.com/catalog/product/partner_membership and save $500 for being an FIAE member.