Campbell's Soup Company’s Consumer Research on GMO Labels

Monday, September 12, 2016 at 2:00 pm ET, 1 pm CT, 11 am PT

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Led by: Kelly Johnston, Vice President – Government Affairs, and Katie Cleary, Senior Manager – Consumer & Customer Insights, New Ventures

Campbell announced in January 2016 their commitment to label GMO ingredients in all of their products. Since then, Campbell’s Consumer Insights team has been in the field researching how to label GMOs in a way that clearly communicates with consumers.

Kelly and Katie have offered to share Campbell’s findings with FIAE members following the recent passage of the federal GMO labeling bill.

Content to include:

  • Review of Campbell’s two phase consumer research

  • What language confuses consumers

  • What words communicate clearly with consumers

  • Top rated labels

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