FIAE Members . . .
You are Invited to Join the Food Institute's Webinar
Online Grocery Order Received: Now What? The Importance of Personalization
December 5, 2017 @ 1 pm EST
The online grocery shopping industry is expected to increase drastically in the next five years, but many supermarket companies are unprepared to meet demand. Join The Food Institute on December 5 for a webinar featuring ShopperKit's Jack Record and SpartanNash's Brandon Walsh. ShopperKit will detail the issues with online grocery shopping and fulfillment and various ways retailers can alleviate problems, while SpartanNash will offer a case study of their experiences and concerns.
Who should attend: Food retailers and marketers who are concerned with the “last mile” of online shopping -- fulfilling the order.
They will learn: Retailers are extremely concerned about filling that online order once they receive it, whether they are already in the online space or are looking to enter it. The big players, Walmart and Amazon, have the capital and ability to deal with this problem but smaller players, including chains and independent grocers, have much more limited resources and knowledge.
We will share some of the ways to meet these challenges and discuss the benefits and pitfalls they may contend with.
Register here: https://register.gotowebinar.com/register/1237337029088003